Overview
Purpose
Our purpose is to provide information to the people who want to enjoy the pleasures of white water rafting in the area.
In order to do so, we will display pictures that will show the beautiful landscapes the clients will discover as they raft.
We will also display information as to the benefits of rafting for the body and the mind.
The price for the drive, the equipment and the boat will be displayed on the website too.
The purpose of this site is really to convince tourists and people living in the area that white water rafting is an amazing activity
that they will remember, that it is worth their time and money.
Audience
The audience will mostly be people coming on holidays, but it would also be people living in the area who need to take a break.
People usually plan their holidays on their laptop, but we could make it available for mobile too.
The people who would enjoy white water rafting are probably adventurous. They want to spend time in nature or push their limits.
They must like to spend time outside with others. They need to feel free and some adrenaline.
Most chances are, the audience is not be too old and definitely not children.
This activity is usually for groups of friends or families with older children. It could also be a team building activity for
co-workers inside a company.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/ffd749-82521c-89e5a6-000000-000000
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#406B63] | [#FFE070] | [#543C22] |
Typography
Heading Font: Bangers
It's pretty big, a little more fun and catches your eye.
Paragraph Font: EB Garamond
It's easy to read. It is sober and looks professional.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
